![]() If you smile at a stranger, you get a smile back. If you do something first, by giving them an item of value, a piece of information, or a positive attitude, it will all come back to you. ![]() It’s the principle that suggests that people give back to you the kind of treatment that they’ve received from you. – The Six Universal Principles of Influence If you want the extended interview I’ll be sending it out with my weekly newsletter on Sunday. My conversation with Bob was almost an hour long, so for brevity’s sake I’m only going to post edited highlights here. I spoke with Bob about the six pillars of influence, the ethics of persuasion, and the best way to ask for a raise. ![]() His company, Influence at Work, offers workshops that teach the principles to business professionals. He distilled his findings down to six universal principles of influence which anyone can use in their daily life. What makes the book so special is it’s not just a collection of academic studies on college students.īob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive. His classic book, “ Influence” has sold millions of copies and is widely regarded as the go-to text on the subject. Robert Cialdini is the authority on the study of persuasion. ![]()
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